APA State of Membership
2024 End-of-Year Membership Summary
Overview
American Psychological Association (APA) membership grew by 10.2% in 2024. While all member types have been increasing in the last few years, undergraduate and graduate students remain APA's largest source of new members. The Associate and International member categories have more than doubled in size when comparing 2019 to 2024. Additionally, a new Supporter category was introduced in Spring 2024.
The leading trends in the membership characteristics include:
- Membership continues to move towards a more racially diverse population.
- Membership is younger, as the median age of members continues to decline.
- Net Promoter Score (NPS) is 14, which indicates that satisfaction continues to remain positive.
Total New Members Annually
New Members by Category
Maximizing Growth Without
Compromising Revenue
APA is successfully growing its membership base—particularly among students, international affiliates, and supporters—while maintaining revenue stability. A strategic balance of free-to-paid conversions, reinstatements, and renewals is fueling sustained membership expansion.
Annual Sum of Membership Fees
New Member Comparison: Free vs. Paid
Revenue Breakdown
Year-end membership revenue in 2024 remained stable compared to the previous two years, with consistent dues contributions from both APA and APASI members.
Annual Membership Revenue
End-of-Year Revenue Split: Single Statement, Reinstatement, and Members
End-of-Year Revenue Split: APA Dues and APASI Dues
Renewals
Former member reinstatements increased by 26.7% year-over-year in 2024 compared to 2023, and there was a 24% increase in first-year free members converting to paid memberships/affiliates YoY.
End-of-Year Paid Member Count
End-of-Year Renewals Revenue
Average Renewal Rate
Building a Diverse Global Community
APA proudly represents a diverse community of over 30,000 members with a wide range of racial identities. The percentage of members identifying as female continues to grow each year, reflecting an evolving professional landscape. Additionally, international membership has seen remarkable growth, increasing by 223% from 2020 to 2024.
The top ten countries outside the U.S. with the highest APA membership are India, Pakistan, Canada, Iran, the United Kingdom, Nigeria, China, Australia, the Philippines, and Portugal.
APA Member Satisfaction
01
Member Satisfaction Remains Positive
71% of members are satisfied with APA membership (rated above 4 on a 7-point scale).
02
Most Members Are Likely to Renew
85% of APA members are likely to renew membership.
03
Member Satisfaction is Increasing
NPS (+14), satisfaction, and renewal likelihood are all higher than in 2023.
04
APA's Highly Rated Services and Products
In 2024, APA divisions, psychological news and trends, the Monitor on Psychology, and APA publications ranked as the most highly rated services and products among members.
