APA Membership Campaign Calendar
Year-Round Marketing Efforts
- Member Acquisition and Lead Generation
- Renewals and Reinstatements
- Welcome/Welcome Back Journey (daily, yearlong, as members join/renew)
- Social Media
- APA Community
- Webinars (member content, sponsored, APA offices, specialty trainings, CE)
- Benefits Digest: Disseminated on the last Thursday of each month (distribution approx. 100,000)
- Member Update: Disseminated on the first and third Tuesdays of each month (distribution: approx. 105,000)
- You’re Invited: Disseminated on the first and third Thursday of each month (distribution: approx. 115,000)
- Abandon Cart Emails
- Acquisition
- Renewal
- Reinstatement
- Student Upgrade (daily, yearlong, as students become eligible)
- APA Campus Ambassadors (CAP) Volunteer Program
- APA Merch Store
Monthly Marketing Efforts
-
January
Year-round Efforts
- Member Acquisition/Lead Gen
- Renewals and Reinstatements
- Welcome/Welcome Back Journey (daily, yearlong, as members join/renew)
- Social Media
- APA Community
- Webinars (member content, sponsored, APA offices, specialty trainings, CE)
- Benefits Digest (last Thursday of every month)
- Member Update (1st & 3rd Tuesdays)
- You’re Invited (1st & 3rd Thursdays)
- Abandon Cart Emails (Acquisition, Renewal, Reinstatement)
- Student Upgrade (daily, yearlong, as students become eligible)
- APA Campus Ambassadors Volunteer Program
- APA Merch Store
- APA Expert Network
January Efforts
- Member Renewals
- Former Member Reinstatements
- Member Profiles
- Auto Resignation of 2 years unpaid members
- New Year's AQ Mailers
-
February
Year-round Efforts
- Member Acquisition/Lead Gen
- Renewals and Reinstatements
- Welcome/Welcome Back Journey (daily, yearlong, as members join/renew)
- Social Media
- APA Community
- Webinars (member content, sponsored, APA offices, specialty trainings, CE)
- Benefits Digest (last Thursday of every month)
- Member Update (1st & 3rd Tuesdays)
- You’re Invited (1st & 3rd Thursdays)
- Abandon Cart Emails (Acquisition, Renewal, Reinstatement)
- Student Upgrade (daily, yearlong, as students become eligible)
- APA Campus Ambassadors Volunteer Program
- APA Merch Store
- APA Expert Network
February Efforts
- Member Renewals
- Renewals direct mail – wave 2
- Former Member Reinstatements
- Flash Sale
-
March
Year-round Efforts
- Member Acquisition/Lead Gen
- Renewals and Reinstatements
- Welcome/Welcome Back Journey (daily, yearlong, as members join/renew)
- Social Media
- APA Community
- Webinars (member content, sponsored, APA offices, specialty trainings, CE)
- Benefits Digest (last Thursday of every month)
- Member Update (1st & 3rd Tuesdays)
- You’re Invited (1st & 3rd Thursdays)
- Abandon Cart Emails (Acquisition, Renewal, Reinstatement)
- Student Upgrade (daily, yearlong, as students become eligible)
- APA Campus Ambassadors Volunteer Program
- APA Merch Store
- APA Expert Network
March Efforts
- Renewals direct mail – wave 3
- Former Member Reinstatements
- Regional Conferences
-
April
Year-round Efforts
- Member Acquisition/Lead Gen
- Renewals and Reinstatements
- Welcome/Welcome Back Journey (daily, yearlong, as members join/renew)
- Social Media
- APA Community
- Webinars (member content, sponsored, APA offices, specialty trainings, CE)
- Benefits Digest (last Thursday of every month)
- Member Update (1st & 3rd Tuesdays)
- You’re Invited (1st & 3rd Thursdays)
- Abandon Cart Emails (Acquisition, Renewal, Reinstatement)
- Student Upgrade (daily, yearlong, as students become eligible)
- APA Campus Ambassadors Volunteer Program
- APA Merch Store
- APA Expert Network
April Efforts
- Student Upgrade/New Doctorates Campaign
- Member Renewals
- Former Member Reinstatements
- Member Profile
- Regional Conferences
-
May
Year-round Efforts
- Member Acquisition/Lead Gen
- Renewals and Reinstatements
- Welcome/Welcome Back Journey (daily, yearlong, as members join/renew)
- Social Media
- APA Community
- Webinars (member content, sponsored, APA offices, specialty trainings, CE)
- Benefits Digest (last Thursday of every month)
- Member Update (1st & 3rd Tuesdays)
- You’re Invited (1st & 3rd Thursdays)
- Abandon Cart Emails (Acquisition, Renewal, Reinstatement)
- Student Upgrade (daily, yearlong, as students become eligible)
- APA Campus Ambassadors Volunteer Program
- APA Merch Store
- APA Expert Network
May Efforts
- Student Upgrade/New Doctorates Campaign
- Member Renewals
- Former Member Reinstatements
- Member Profile
- Regional Conferences
- Flash Sale - Mental Health Awareness Month
-
June
Year-round Efforts
- Member Acquisition/Lead Gen
- Renewals and Reinstatements
- Welcome/Welcome Back Journey (daily, yearlong, as members join/renew)
- Social Media
- APA Community
- Webinars (member content, sponsored, APA offices, specialty trainings, CE)
- Benefits Digest (last Thursday of every month)
- Member Update (1st & 3rd Tuesdays)
- You’re Invited (1st & 3rd Thursdays)
- Abandon Cart Emails (Acquisition, Renewal, Reinstatement)
- Student Upgrade (daily, yearlong, as students become eligible)
- APA Campus Ambassadors Volunteer Program
- APA Merch Store
- APA Expert Network
June Efforts
- Student Upgrade/New Doctorates Campaign
- Member Renewals
- Former Member Reinstatements
- Pride Month Lead Generation
-
July
Year-round Efforts
- Member Acquisition/Lead Gen
- Renewals and Reinstatements
- Welcome/Welcome Back Journey (daily, yearlong, as members join/renew)
- Social Media
- APA Community
- Webinars (member content, sponsored, APA offices, specialty trainings, CE)
- Benefits Digest (last Thursday of every month)
- Member Update (1st & 3rd Tuesdays)
- You’re Invited (1st & 3rd Thursdays)
- Abandon Cart Emails (Acquisition, Renewal, Reinstatement)
- Student Upgrade (daily, yearlong, as students become eligible)
- APA Campus Ambassadors Volunteer Program
- APA Merch Store
- APA Expert Network
July Efforts
- Student Upgrade/New Doctorates Campaign
- Summer Flash Sale
- APA Campus Ambassadors - Application opens
-
August
Year-round Efforts
- Member Acquisition/Lead Gen
- Renewals and Reinstatements
- Welcome/Welcome Back Journey (daily, yearlong, as members join/renew)
- Social Media
- APA Community
- Webinars (member content, sponsored, APA offices, specialty trainings, CE)
- Benefits Digest (last Thursday of every month)
- Member Update (1st & 3rd Tuesdays)
- You’re Invited (1st & 3rd Thursdays)
- Abandon Cart Emails (Acquisition, Renewal, Reinstatement)
- Student Upgrade (daily, yearlong, as students become eligible)
- APA Campus Ambassadors Volunteer Program
- APA Merch Store
- APA Expert Network
August Efforts
- APA Convention/Membership Pavilion
- Aug 1 – the official start of the next membership year
- CAP application closes
-
September
Year-round Efforts
- Member Acquisition/Lead Gen
- Renewals and Reinstatements
- Welcome/Welcome Back Journey (daily, yearlong, as members join/renew)
- Social Media
- APA Community
- Webinars (member content, sponsored, APA offices, specialty trainings, CE)
- Benefits Digest (last Thursday of every month)
- Member Update (1st & 3rd Tuesdays)
- You’re Invited (1st & 3rd Thursdays)
- Abandon Cart Emails (Acquisition, Renewal, Reinstatement)
- Student Upgrade (daily, yearlong, as students become eligible)
- APA Campus Ambassadors Volunteer Program
- APA Merch Store
- APA Expert Network
September Efforts
- Member Renewals
- Former Member Reinstatements
- Fall Mailers for AQ
-
October
Year-round Efforts
- Member Acquisition/Lead Gen
- Renewals and Reinstatements
- Welcome/Welcome Back Journey (daily, yearlong, as members join/renew)
- Social Media
- APA Community
- Webinars (member content, sponsored, APA offices, specialty trainings, CE)
- Benefits Digest (last Thursday of every month)
- Member Update (1st & 3rd Tuesdays)
- You’re Invited (1st & 3rd Thursdays)
- Abandon Cart Emails (Acquisition, Renewal, Reinstatement)
- Student Upgrade (daily, yearlong, as students become eligible)
- APA Campus Ambassadors Volunteer Program
- APA Merch Store
- APA Expert Network
October Efforts
- Member Renewals
- Former Member Reinstatements
- Reinstatement direct mail
-
November
Year-round Efforts
- Member Acquisition/Lead Gen
- Renewals and Reinstatements
- Welcome/Welcome Back Journey (daily, yearlong, as members join/renew)
- Social Media
- APA Community
- Webinars (member content, sponsored, APA offices, specialty trainings, CE)
- Benefits Digest (last Thursday of every month)
- Member Update (1st & 3rd Tuesdays)
- You’re Invited (1st & 3rd Thursdays)
- Abandon Cart Emails (Acquisition, Renewal, Reinstatement)
- Student Upgrade (daily, yearlong, as students become eligible)
- APA Campus Ambassadors Volunteer Program
- APA Merch Store
- APA Expert Network
November Efforts
- Member Renewals
- Renewal direct mail – wave 1
- Former Member Reinstatements
- Member Profile
- Black Friday Flash Sale
-
December
Year-round Efforts
- Member Acquisition/Lead Gen
- Renewals and Reinstatements
- Welcome/Welcome Back Journey (daily, yearlong, as members join/renew)
- Social Media
- APA Community
- Webinars (member content, sponsored, APA offices, specialty trainings, CE)
- Benefits Digest (last Thursday of every month)
- Member Update (1st & 3rd Tuesdays)
- You’re Invited (1st & 3rd Thursdays)
- Abandon Cart Emails (Acquisition, Renewal, Reinstatement)
- Student Upgrade (daily, yearlong, as students become eligible)
- APA Campus Ambassadors Volunteer Program
- APA Merch Store
- APA Expert Network
December Efforts
- Member Acquisition - Free Merch Incentive
- Member Renewals
- Former Member Reinstatements
- Holiday AQ Campaign
